My name was a gift. My name has meaning. My name is my name.
Why "Alkemist?"
My fraternity said: "Things created with alchemy are the culmination of all the original elements transformed into a new form and that is you. Everything comes together almost as if it is natural for you. You are scientific as well as magical; just like alchemy."
ALCHEMIC Process
Client Brief
Analyze
Deconstruct
Rebuild
Business Problem
Goals & Expectations
Brand Value
Audience & Message
Brand Essence
Strategy & Synergy
Rebranding
Measurements & Media
Perspective
I once attended a workshop where we were asked by a career advisor if we knew the "Golden Rule." A student eagerly answered, “Treat people how you want to be treated.” The workshop facilitator agreed and then followed by asking, “What is the Platinum Rule?” He broke several seconds of awkward silence with the answer: “Treat people how they want to be treated.” My approach to public relations is guided by the “Platinum Rule” where traditional communications conventions are challenged ensure that audiences feel seen.
Alchemy [ al - kuh - mee ]
noun
1 : a magical power of transmuting a common substance into a substance of great value
2 : the process of taking something ordinary and turning it into something extraordinary in a way that sometimes cannot be explained